Facebook - Stop Climate Denial Spreading on Your Platform

Stop Funding Heat started a petition to Facebook

Stop Funding Heat
Stop Funding Heat Stop Funding Heat is campaigning to make climate denial and misinformation unprofitable, both in the press and on online platforms.
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Facebook is Profiting from Climate Denial 

Facebook claims to care about climate change. However, a world-first 40-page report by Stop Funding Heat found that Facebook is systematically failing to tackle climate denial on its platform. 

Academic studies show that this kind of content sways public opinion and delays crucial policy-making. Ahead of COP26, the most crucial international meeting on climate change for over half a decade, Facebook must do more. Our demands to Facebook are simple:

  1. Stop receiving money to directly advertise climate misinformation.
  2. Add climate change to its "false news" policies, particularly its Community and Advertising Standards.
  3. Close the loopholes that allow climate denial and other misinformation to spread to millions.
  4. Share, openly and publicly, information about the extent of climate misinformation on your platform.

Agree? Sign the petition and take action now. Or read below for more information.

Facebook Talks The Talk, But Does Not Walk The Walk

Mark Zuckerberg is on record admitting that sensationalist content and misinformation on Facebook is good business. For years Facebook has claimed it is doing all it can to fight this inconvenient truth, on a multitude of issues including hate speech, public health (coming to light in particular during the global pandemic), election information and - of course - climate change denial. 

However, Stop Funding Heat's report found otherwise. For example:

  • Facebook does not mention climate change once in its "false news" policies. This means that, technically, anyone can place climate misinformation on the platform without consequence.
  • Facebook is directly being paid to spread climate denial on its advertising platform. There are no explicit policies in place to stop this, either. 
  • An overwhelming number of empirical studies and journalistic investigations have found that Facebook systematically fails to implement its existing misinformation policies
  • When presented with grey areas, Facebook errs on the side of climate denial. Two high profile fact-checking cases have exposed Facebook's weak position on climate denial. Meanwhile, politicians remain exempt from fact-checks, meaning some of the highest reaching accounts can freely spread climate misinformation.
  • Facebook's highly publicised Climate Science Information Center is an inadequate and under-resourced solution; not a drop in the ocean compared to the likely amount of climate misinformation on the platform.
  • This is just scratching the surface. Facebook does not share enough information on climate misinformation for anyone to really know how bad it is.

The Solutions Are Simple, But Facebook is Dragging its Heels

We are asking Facebook to stop telling us how much they care about climate misinformation, and starting showing us, with the following actions:

  1. Stop taking advertising dollars for climate denial content: Remove all climate misinformation on your advertising platform, and demonstrate that all climate change related advertising is genuinely checked for facts, including by humans, not just AI
  2. Update your policies: Add climate change misinformation to your Community and Advertising Standards.
  3. Open Up: Show the resource and effort you are putting into preventing runaway climate denial on your platform. Share your internal research on how climate misinformation spreads on Facebook and the role of your algorithm in doing so. Begin reporting regularly on the reach, engagement and fact-checking impact of climate denial content, like you already do with Community Standards reporting. Finally, open your API to selected researchers and journalists so we can all tackle this collective issue on a level playing field.
  4. Close your fact-checking loopholes: Re-label historic climate fact-checks that were subsequently removed; revise your policy on politicians being exempt from climate fact-checks; and take action against accounts that repeatedly publish climate denial.

Your action today can help us win this. Here's why.

Facebook has shown time and again that it will only act when faced with sufficient pressure from people, brands and governments. The good news is, making your voice heard works. Do your part now by signing and consider volunteering to help the cause!
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Bradley c signed and offered support
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Isabelle A signed this petition
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Lorna P signed this petition
“In a world where so many people use Facebook as a news source you need to do better and be better and inform people correctly.”
Haley D signed this petition
on Facebook - Stop Climate Denial Spreading on Your Platform
Sophie P signed this petition
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Aly R signed this petition
“The inustice of what Facebook is doing during the pandemic and for advertising climate misinformation.”
Martin H signed this petition
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Alister F signed this petition
“Facts matter! We are in a climate emergency - denial is false information, end of story!”
Paul R signed this petition
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Fiona K signed this petition
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Jasen A signed this petition
“Facebook ignores context on comments and allows misinformation to spread. This needs to stop.”
Jasper L signed this petition
“Climate denial is intergenerational theft”
Dave P signed this petition
“After all the Covid lies, it must be an imperative to do the same about climate change denial.”
Rebecca G signed this petition
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Irina S signed this petition
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Laura R signed this petition
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Simon F signed and offered support
“Things are hotting up for all of us, but especially you facebook. Time to stop taking money from the climate deniers and clean up your act.”
Kate H signed this petition
“The planet is slowly burning to a crisp - and not that slowly! Use your enormous power and platform to be a force for good!”
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“Things are hotting up for all of us, but especially you facebook. Time to stop taking money from the climate deniers and clean up your act.”
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